Ray BANS X Meta

ray bans x meta - SEE the indigenous world thru my eyes

Cinematography - Services

The Meta x Ray Ban #SeeTheIndigenousWorldThruMyEyes (STIWTME) campaign shines a spotlight on Indigenous cultures and businesses by sharing the experiences and stories of Indigenous Australians on their Instagram accounts to offer their followers a unique perspective on their lives, both in Australia and globally. This campaign exemplifies the fusion of technology and cultural representation, providing a platform for Indigenous voices by promoting understanding and appreciation of diverse cultures while showcasing the potential of wearable devices for storytelling.

The STIWTME campaign has been launched on Instagram by Meta in partnership with First Nations creative consultancy Campfire X and EssilorLuxottica, the parent company of Ray-Ban, with DOP and Cinematography by Blacklock Media’s own Brendan Blacklock.

Credits:

Client: Meta
Creative Agency: Campfire x
Director: Peter Kirk
Producers: Tuneah Plumb, Brad Cooke
DOP: Brendan Blacklock
Talent: @summer.simon, @iam_deadly_feliciafoxx and @kurenmusic